Klaviyo Cost Optimizer
Reduce your Klaviyo bill by identifying unengaged profiles, unused automations, and list hygiene issues. Klaviyo bills by active profile count — cleaning up saves real money.
How It Works
Connect Your Account
Securely authenticate with Klaviyo using OAuth 2.0 with PKCE.
Analyze Your Data
We scan profiles, lists, segments, and flows to find optimization opportunities.
Save Money
Get actionable recommendations to reduce your active profile count and lower your bill.
What We Analyze
Unengaged Profiles
Profiles not opening/clicking emails but counting toward billing
Invalid/Bounced Profiles
Hard bounces or invalid emails still active in lists
Unused Flows
Flows in draft or manual status that were never activated
Low-Performing Flows
Active flows with poor engagement metrics
Overlapping Lists
Lists with high member overlap that could be consolidated
Over-Provisioned Plan
Current plan tier higher than needed after cleanup
List Hygiene Issues
Lists with high bounce or complaint rates
Empty/Tiny Segments
Segments with very few or no profiles
Klaviyo Pricing Tiers
Klaviyo bills based on active profile count. Reducing profiles can drop you to a lower tier.
| Active Profiles | Email Plan | Email + SMS Plan |
|---|---|---|
| 0 - 250 | Free | Free |
| 251 - 500 | $20/mo | $35/mo |
| 501 - 1,000 | $30/mo | $45/mo |
| 1,001 - 3,000 | $70/mo | $85/mo |
| 3,001 - 5,000 | $100/mo | $115/mo |
| 5,001 - 10,000 | $150/mo | $165/mo |
| 10,001 - 20,000 | $375/mo | $390/mo |
| 20,001 - 50,000 | $720/mo | $735/mo |